A Bold New Beginning: Why I Rebranded My Business After 10 Years
Hi there—I’m Rhonda Noordyk, Certified Divorce Financial Analyst®—and I want to share something deeply personal with you today. After 10 years of advocating for women through their divorces, I've made a bold decision to rebrand my business. But this isn’t just about a new logo or a refreshed website—it’s about something much bigger.
It’s about you, your voice, and your future.
For years, I’ve been helping women like you take control of their financial destiny through one of the most challenging seasons of their lives—divorce. But I realized that in order to truly serve you and the many women who need support, I had to go deeper. I had to be bolder. So here we are.
Let me tell you the story behind this rebrand.
The Wake-Up Call
It all started over coffee with a dear friend and brilliant business mind, Pat Miller. He looked me square in the eye and said, “Rhonda, can I give you some advice? You need to go all in on the concept of advocacy. That’s what you’re doing. And frankly, your current brand doesn’t reflect how powerful that is.”
I left that conversation, and his words weighed on me. Advocacy is at the heart of everything I do. For over a decade, I’ve been the one standing in your corner, fighting for your voice when the world around you is loud and confusing.
Pat was right. My brand needed to reflect that fierce commitment to you—to women who deserve to be heard, protected, and empowered through every step of their divorce journey.
I spent the next few weeks in deep reflection.
How could I create a brand that was strong enough to carry the weight of the work we’re doing?
How could I make sure that every woman, no matter where she is in her divorce process, knows that she has an advocate in me?
The wheels started turning—BIG time.
From Support to Strategy to Bold Advocacy
When I first started my business 10 years ago, I wanted to create a supportive environment. I was unsure how big of an impact I could have, but I knew women needed a safe space. Fast forward to today—$25 million later in assets we’ve helped women protect—and it’s clear that advocacy is working.
Over time, we’ve evolved. My first rebrand focused on strategy—we became known for helping women create clear financial game plans. But the truth is, that was just one piece of the puzzle.
Now, I’m stepping fully into what this business is really about: bold, unapologetic advocacy.
Being your financial divorce advocate isn’t just about knowing the numbers. It’s about standing firm when your attorney tells you to settle for less than you deserve. It’s about building a team that listens to you, understands your goals, and fights alongside you for a fair outcome. It’s about ensuring you have a voice, not just in the courtroom, but in your life.
Why Advocacy Matters More Than Ever in Women’s Divorce
The divorce space is getting noisier. There are more “experts” and more people who see divorce as a way to make money. But for me, this isn’t just a business—it’s a mission. When I rebranded, I wanted to make one thing clear: I’m here for you.
As a financial divorce advocate for women, I hear your fears, your worries, and your frustrations.
I’ve talked to countless women who felt beaten down, broken, and scared. They felt lost, unsure of what steps to take next. But after working with me, they’ve found their confidence again. They’ve stood up for themselves, learned how to advocate for their children, and protected their financial futures.
That’s what this rebrand is all about—making sure you never have to feel alone in this process.
One of my clients said something that really struck me:
“Rhonda, I feel protected by you. You’re helping me manage the risks and look out for my best interests.”
THIS is what I want for every woman who walks through my doors. I want you to feel like you have someone in your corner, helping you navigate every challenge that comes your way.
Why Now?
As I hit my 10-year anniversary, it became clear that this was the right time for a fresh start. I feel reinvigorated in my mission and vision. I’m more focused than ever on what really matters: you, your legacy, and your future.
I want to help you leave a legacy for your children that isn’t just financial but rooted in strength, confidence, and security. I want you to live the life you’ve been accustomed to living—not just scraping by, but thriving. It’s time to stop accepting less than you deserve and start fighting for the life you and your family deserve.
This rebrand is about stepping up and saying, “No more.”
No more being silenced.
No more being bullied into decisions.
No more accepting a life that doesn’t align with your worth.
What’s Next in Women’s Divorce?
With this rebrand, I’m saying goodbye to my previous business name, Women’s Financial Wellness Center, and hello to a bolder, more accurate one. Allow me to introduce you to my NEW brand: Rhonda Noordyk: Financial Divorce Advocate.
I’m more committed than ever to helping women like you reclaim your voice. I’m here to help you navigate the complex financial aspects of divorce, to create a strategy that protects your future, and to advocate for you every step of the way.
If you’re feeling overwhelmed or unsure of where to start, know that you don’t have to do this alone. I’m here to guide you through every stage of the divorce process and beyond.
Ready to take the next step?
Grab my FREE mini-course, 6 Proven Steps to Advocate for a Fair Divorce Settlement, and I’ll teach you how to start owning your voice today.